Below are a few great – or *ehem, cough* – scrumtrulescent content marketing and social business articles from the week of 2.13.12-2.19.12. If you’re feeling crazy, maybe head down to the comments and add an article or two that you picked up over the course of the week.
If you do nothing else, read the second one by SEOMoz and maybe skip down to the Pinterest one. Just a lil’ tippy tip in case you’re scrapped for time.
Oh, and if you missed last week you can find that here.
5 Ways to Get Your Entire Company On Board with Social Media by Marcus Sheridan
Even though this is potentially the hardest most solid wall you’ll have to knock down in your career. And even though I don’t think the article really captures the mountainous nature of that task, it still gives you a solid outline from a broad strategy level.
I’d suggest one thing though. I’ve worked in social for companies with 100 people clear up to 6,000 people. In every case, if total buy-in from the top level wasn’t achieved, only a small portion of the company ever really hops on board.
So maybe add a couple steps in there:
- Get someone to take the lead, then go for total top level buy-in.
- Get all social outposts unblocked.
- Then go forward with training.
My experience though.
Either way, great article by Marcus. He’s a really fresh voice in this whole inbound/content/digi-marketing rise up.
A large confusing part of this whole online marketing revolution is knowing exactly how to structure your digi-marketing squad. Small, medium, large businesses alike, everyone is lost when it comes to the organizational structure of the online marketing department. In this SEOMoz Whiteboard Friday, Rand Fishkin helps to clear up this confusion.
My favorite thing of this video is that Rand starts off assuming you only have capacity for a small department, then he works you into a larger department as the company grows.
The video is only about 8 minutes in length.
5 Essential Keys to Successful Blogging by The Content Strategist
I honestly do not care how much you know about blogging. Or how long you’ve been blogging. I’ve been regularly blogging since about 2004 and I still have to remind myself to do these things. Especially number three on the list. Yep, you guessed it: headlines.
56 Ways to Market Your Business on Pinterest by Beth Hayden
I’m kind of cheating by sharing this because I haven’t read the entire thing just yet. What I have read is pretty good though. So, whether you’re a newly minted Pinterest expert or you haven’t yet started, it’s here for you.
Beth breaks down the headings in such a way that you can browse for what level of Pinterest mastery you think you’ve already achieved and take-in her tips that most closely align with your skills
Have any great articles you read from last week? Care to share in the comments below?
[image: MamaPyjama on flickr]